Utilizing Perplexity AI as a research assistant, I researched symptoms and data that contribute to sleep troubles so I could best understand the user’s needs and pain points.
Below is a sample of a prompt I sent to Perplexity.
What did I do with this research?
From several prompts and analyzing articles, I pin-pointed the main problems on the interactions between humans and their dogs.
I researched the relationship between dogs and their owners and found intriguing results. This step was necessary in determining the practicality and relevance of Whispr.
"The pet industry is to grow to $500 billion by the year 2030."
Bloomberg
"90% of dog owners want to understand their dog better."
UK Dogs For Good
"Aids for decoding dog emotions are technological and physiological measures."
Global Wellness Institute
These stats prove that the pet market is consistently growing, proving that individuals are spending more time and money on their pets than in years previous..
In order to provide real solutions, I must determine who the target audience of the app will be. I determined these to be the main audience.
Persona 1
“I'm nervous I'll misinterpret my dog's needs.”
Lola is a first-time dog owner who doesn’t have any experience with owning a dog (a lot like me). She’s scared that she’s going to misread her dog’s barks and behaviors, leaving her wondering if she’s treating her dog the right way.
Frustrations
Nervous that she'll misread her dog's behaviors.
Limited knowledge of best practices in dog care.
Needs
A translation of her dog's expressions and steps for how to manage them.
Education on her dog's breed and best tips catered to her dog.
How Whispr can help
Provides personalized tips for the breed of her dog.
A chat-bot that Lola can go to if she has any quick questions or concerns about her dog.
Insights about her dog's daily activity, mapping the personality and temperament of the dog.
Gary is a single businessman who has a dog at home. Gary is gone for the majority of the day, so he often wonders how his pet is doing while he’s away.
Frustrations
Left wondering if his dog is okay while he's at work.
Not sure if his dog's health and activity levels are normal.
Needs
Monitor his dog remotely.
Behavioral and health observational statistics.
How Whispr can help
Current behavioral status of his dog, providing data such as activity level, body temperature, and heart rate.
Customizable notifications to alert owner.
Dog status history with insights from AI-detected patterns.
Persona 2
“I wonder how my dog is doing while I'm at work.”
Persona 3
“I want to keep close track of every dog's behavior.”
Shelby works at a dog shelter. Shelby struggles with knowing all the dog’s health concerns as well as their temperaments. She doesn't have the mental capacity to remember every detail about each dog with the amount of new dogs the shelter brings in.
Frustrations
Frequently confuses dogs by their characteristics and behaviors.
Struggles with helping adopters pick the dog that is right for them.
Needs
Ability to list dogs and connect behavioral insights to each dog.
Adding notes to each dog's profile to record specific data.
How Whispr can help
Each dog wearing a smart collar will have data captured and automatically updated on her Whispr app.
Every dog has a profile that contains information such as dog breed, temperament, energy, etc.
User journey maps help you place yourself in your user’s shoes and seeing the product from their perspective.
WIREFRAMES
Now that I have the site map planned, the next step is to visualize each screen. The main focus of this step is UX structure and proper design hierarchy.
Activity screen
Learn screen
Pet profile screen
Now that the skeleton of the app was developed, I had to bring it to life. Creating a unified brand to use across the presentation and app was essential for marketing and professional purposes. This step was a lot of fun!
Main logo
Words to describe Luma
Playful
Helpful
Energetic
Reliable
Positive
Insightful
Smart collar on dog
Colors
Typography
Next, I integrated the established UI properties to the wireframes, bringing the screens to life.
Activity screen
Learn screen
Pet profile screen
Wireframes aren’t born with good design, that’s why it’s important to continually iterate on every screen until it evolves into a more functional, attractive design.
This is an example of how the Activity screen started and how refined the design became after iterations.
V.1
V.3
V.4
Some screens take more iterations than others. For this screen, I iterated it 4 times altogether.
Some slides may be word-less. Keep in mind this presentation is just a visual aid as I presented Whispr as a product. My public speaking was the star of the presentation.
